Lost The Plot was founded on the 'escape the rat race' mentality. This started in 2023 when us founders Elliott, Harrison & Ben quit our jobs and hit the road living out of our utes travelling the East Coast of Australia for 6 months at the ripe age of 21. Our experiences & adventures opened our eyes immensely to the fact that there's more to life than busting your back doing the 9 - 5 grind etc. Essentially Lost The Plot for us means escaping normality and valuing memories over money.
So that's what we did, the 3 of us put our last bit of savings together to create this brand and that was that. Lost The Plot is an independently owned and operated company, selling exclusively through our online store. Whether you're going for a session at the pub, having a round of golf, chasing that 3m flatty or just being around the house our expanding range will have you covered.
That is not the only thing LTP is about, we want to give 10% of sales to the BrAshA-T Foundation.
What is Ataxia-Telangiectasia?
It causes degeneration of the cerebellum in the brain, which means children who were once able to walk are confined to a wheelchair by the age of 10. A-T also weakens the immune system, causing respiratory infections. With the added complication of being unable to repair damaged DNA, children with A-T have a high incidence of cancer, which is sadly often fatal. Unfortunately, A-T sufferers have a limited life expectancy as there is currently no cure.
Wagga siblings Charlie & Zara are two of the 40 children in Australia affected by this debilitating condition and with every item sold 10% of proceeds will go directly to supporting BrAshA-T.
